Custom Research
We specialize in custom research project design, project direction and solution implementation for the small to mid-sized business.
Research is the backbone of social science. We bring a toolkit of diverse methods to our work. Sometimes the data we collect is only the beginning of a process of reorganization such as survey-driven CRM studies designed to identify breakdowns in customer care; other times it is the means to an end such as running a series of focus groups or an ethnographic project with the specific goal of naming a new product; still other instances might involve "secret shopper" ethnographic retail assessment, intra-organization observation and analyses, or even larger-scale fieldwork such as gauging the impact of a major development project on a small, tightly-knit community.
In fact, once only seen as valuable within the academic domain of anthropology, ethnography is currently outpacing and replacing most other forms of marketing data collection techniques. Now considered by many as the most efficient and accurate way to assess what people are really thinking, ethnography has found its way into the mainstream marketing world. As Edwin Colyer writes for brandchannel.com,
If you like to pepper your conversation with branding jargon then "ethnography" should already be part of your vocabulary. It's an increasingly heard buzzword in branding circles. Focus groups and consumer panels are passé. Now it's the turn of this academic research method to reveal its power in the pressured world of commercial marketing.
Our excellent staffs of anthropologists and sociologists share decades of expert ethnographic research and analyses experience, giving our clients a true cutting-edge capability quite uncommon in today's marketplace. We love what we do and we bring a commitment to our work that ensures your company our very best in research, analyses and solution implementation.
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